![]() We continuously innovate this model and identify opportunities to expand our reach through business partnerships and through the expertise, technologies, and resources provided by our philanthropic partners large and small. The fair trade model empowers producers and enables businesses to more transparently support sustainable livelihoods and practices. To compete in today’s market, businesses drive down prices at the expense of those most vulnerable, meaning that producers may not receive payment that covers their basic needs or even the cost of production. In many global supply chains, value is not shared equitably, and producers have limited ability to negotiate a fair exchange for their goods and services. For us, that includes small producers, fishers, and workers in hired labor settings on farms and in factories (collectively referred to as producers). A theory of change is a visual representation of how the strategies and activities of an organization impact the lives and livelihoods of others over time. ![]()
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June 2023
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